Shahrukh Khan 'Magic Of Frooti' Commercial With Kids

To captivate the emotions of the viewer and portray your product through that how you should advertise your product.

Unlike many other advertisements where you have to wait till the final seconds to figure out what product is being advertised, a bottle of Frooti is out there from the opening seconds till the end. The reaction shown by the onlookers really makes me want to buy one of it.

Confession: When I was a kid, I used to dance the "Mango Frooooooti... Fresh and Juuuuuuuicy...." dance in front of the general stores to convince my parents into buying me one.

So, for a perennial Frooti fan, this seemed beautiful. The reactions are genuine, folks. They are. *drools*

And those (real) kids laughing at the boys at the end of the ad, ha ha ha! Cute!

Michael Jordan "Let Your Game Speak" Nike Commercial

Michael Jordan is among the best basketball players ever know, and one of the most famous athletes in the world. He was an unbelievable sportsperson to even the ones who competed him on court.

Michael Jordan was the hero to a generation. And here he is, to inspire another generation.
With Nike.






The ad almost perfectly captures MJ's focus, defense, and offense, and re-creates some those insanely many famous plays he has had through his famed career.

You only need a spark to light a fire. Jordan has been a spark to many.

Advertisements Going South?

Quite a lot of recent advertisements have been based around a South Indian character.
I feel more and more South Indian characters started featuring in North Indian films and advertisements after that phase in Indian cinema that saw Quick Gun Murugan, and to a smaller extent, Om Shanti Om.

Here are a few advertisements, South(Indian)ernized:-

1. The good ol' Center Fresh Ad

2. Voltas AC

3. Mahindra Duro DZ




4. Ebay




Is this a trend?

Also, people get very disappointed when I don't talk in a South Indian accent while talking in English or Hindi. I've at times had people requesting me to talk with a South Indian accent.

Romba Nalla.

Cars Are Family

Is your car a part of your family?

VolksWagen brings out another stunning advertisement, filled to the brim with family attachments and sentiments that us Indians are about.



Chevrolet comes up with its own version of fueling an advertisement with family sentiments.

2011's Best Indian Advertisement - Coca Cola.

This morning, just as I was about to leave the breakfast table and leave for office, I got to see, what seems to me, the best advertisement of this year 2011 (in India).

We are prude. It is humane to be prude. We are over-ly concerned and worried about what and what-nots, that we forget all the goodness that surrounds us.

So, for a few moments, forget all your pains and worries, watch this advertisement



Now, a smile on your face for the rest of your life, knowing that there is too much good to go around the world for the evil to overshadow.

Wish you all a Very Happy New Year. May all the years ahead bring more smiles to your faces, and happiness to your hearts.

VW Ads drive me crazy. Again. Twice.

It is always nice to watch an ad without having to deal with a screaming man, blowing trumpets about the product, half of which are likely to be false.

This ad by VolksWagen, for the introduction of its new commercial car in India - Jetta, is simply superb. Such a serene song with beautiful lyrics to go with it to.
It is easy to convince an Indian into buying a product. We are magpies. We like shiny new things. Pretty sure this ad has caught a lot of customers in this large pool already.

The ad -




Also, while hunting for the ad, I stumbled upon another VW ad.

This ad (for VW Passat) is so good, the don't even have to say a single word. The ad was for Europe, and the theme they went for was 'Star Wars'. I haven't watched Star War movies, or read any comic etc... But I think it is/was a hit for quite a while. Gus who grew up watching its movies or TV series or comics were easy pickings as targets for this ad.

And what amaaazing execution of the ad! Here, watch it for yourself!



Wow.
VolksWagen


(and VW becomes the first product to have multiple entries on this blog. VW Passat made an entry in one of my earlier posts.)

School Chale Hum (Let's Go To School)

India is a 1.2+ billion people large country.

India ranks 134 in a list of 179 countries, as listed by UN Development Programme in their 2009 report, ahead of some African countries and a few countries from Asia and Latin America.

India's literacy rate hangs around the 74% mark, which means there are atleast 100-200 million illiterates in India.

Only 64% Women in India are educated (aged 7 and above).

If half of the world's best engineers and technicians are Indians, and half the world comes to India for medical treatment, imagine the magic we could weave with 100% literacy!

Let every child experience the path to glory, let every child be schooled. Girls, boys, rich, poor, mountain girls or fisherman's son... God didn't discriminate us, why should we lesser mortals do so?

The central government, in a tie-up with DD, came out with this campaign to help reach people in every corner of the country and "educate them about education".



As a school going kid, it was a beautiful feeling watching this long advertisement/campaign. It's sure to light a smile on your face.

7 years later, Sachin and NDTV bring back the same tunes from inside my heart and fund 140 schools via a fund-raiser.

Do whatever you can to help educate kids. Give them, they will have for a while. Teach them the trick, and they will live off it forever. Poverty will be wiped off the face of the earth.

Education is a right, not a choice.

I dedicate this post to all of Africa.