Who needs humans to advertise?

The default way to go for advertising your brand in India, has been - getting hold of a celebrity. An actor, a cricketer, usually... Someone whom a large part of the public can associate with, who can atleast catch the attention of the public, and hence making them watch the advertisement through would be a tad simpler.

Times are changing, and some brilliant marketeers have done away with those unimaginably crazy expenses and stuck themselves to some pretty brain-work.

Throw something different at the viewers.

Vodafone (erstwhile, Hutch) took the big step in the venture, and introduced the Vodafone/Hutch "Pug" ads. A serene song in the back-ground, a cute little kid and a cuter pug dog gripped quite a lot of viewers.



Then, Vodafone went on to take another step ahead, one that would place them a long way ahead of others in their field's advertising. The introduction of "Zoo-Zoo"s. I think it was IPL season a few years ago, when this was launched. The fact that they were going to try their venture against a humongous audience meant they very little second-chance. But, they pulled it off in style. It has, since been a sensation, a cult figure of sorts.

From the first advertisement, to the latest 3G series ads, the "Zoo-Zoo"s have only impressed us more and more.



Last year, Vodafone brought out another innovative thing into their try-outs. They had a new scheme for a short while in the competitive market, and they chose a parrot to put them on top in that race. The voice for the parrot was lent by Bomman Irani, a notable actor, with a good booming voice. (please note - not many associate the ad with the actor, so, this is not marketing on the back of the actor like I had mentioned earlier in this post)

And this series of ads were totally hilarious, and very well helped them in the race!




More Ads from the above mentioned series :-

Vodafone/Hutch Pug dog series


Zoo-Zoo ads from the 2009 IPL season


Who needs a human to advertise, anyway?