It is always nice to watch an ad without having to deal with a screaming man, blowing trumpets about the product, half of which are likely to be false.
This ad by VolksWagen, for the introduction of its new commercial car in India - Jetta, is simply superb. Such a serene song with beautiful lyrics to go with it to.
It is easy to convince an Indian into buying a product. We are magpies. We like shiny new things. Pretty sure this ad has caught a lot of customers in this large pool already.
The ad -
Also, while hunting for the ad, I stumbled upon another VW ad.
This ad (for VW Passat) is so good, the don't even have to say a single word. The ad was for Europe, and the theme they went for was 'Star Wars'. I haven't watched Star War movies, or read any comic etc... But I think it is/was a hit for quite a while. Gus who grew up watching its movies or TV series or comics were easy pickings as targets for this ad.
And what amaaazing execution of the ad! Here, watch it for yourself!
Wow.
VolksWagen
(and VW becomes the first product to have multiple entries on this blog. VW Passat made an entry in one of my earlier posts.)
Thursday, September 22, 2011
Tuesday, September 20, 2011
School Chale Hum (Let's Go To School)
India is a 1.2+ billion people large country.
India ranks 134 in a list of 179 countries, as listed by UN Development Programme in their 2009 report, ahead of some African countries and a few countries from Asia and Latin America.
India's literacy rate hangs around the 74% mark, which means there are atleast 100-200 million illiterates in India.
Only 64% Women in India are educated (aged 7 and above).
If half of the world's best engineers and technicians are Indians, and half the world comes to India for medical treatment, imagine the magic we could weave with 100% literacy!
Let every child experience the path to glory, let every child be schooled. Girls, boys, rich, poor, mountain girls or fisherman's son... God didn't discriminate us, why should we lesser mortals do so?
The central government, in a tie-up with DD, came out with this campaign to help reach people in every corner of the country and "educate them about education".
As a school going kid, it was a beautiful feeling watching this long advertisement/campaign. It's sure to light a smile on your face.
7 years later, Sachin and NDTV bring back the same tunes from inside my heart and fund 140 schools via a fund-raiser.
Do whatever you can to help educate kids. Give them, they will have for a while. Teach them the trick, and they will live off it forever. Poverty will be wiped off the face of the earth.
Education is a right, not a choice.
I dedicate this post to all of Africa.
India ranks 134 in a list of 179 countries, as listed by UN Development Programme in their 2009 report, ahead of some African countries and a few countries from Asia and Latin America.
India's literacy rate hangs around the 74% mark, which means there are atleast 100-200 million illiterates in India.
Only 64% Women in India are educated (aged 7 and above).
If half of the world's best engineers and technicians are Indians, and half the world comes to India for medical treatment, imagine the magic we could weave with 100% literacy!
Let every child experience the path to glory, let every child be schooled. Girls, boys, rich, poor, mountain girls or fisherman's son... God didn't discriminate us, why should we lesser mortals do so?
The central government, in a tie-up with DD, came out with this campaign to help reach people in every corner of the country and "educate them about education".
As a school going kid, it was a beautiful feeling watching this long advertisement/campaign. It's sure to light a smile on your face.
7 years later, Sachin and NDTV bring back the same tunes from inside my heart and fund 140 schools via a fund-raiser.
Do whatever you can to help educate kids. Give them, they will have for a while. Teach them the trick, and they will live off it forever. Poverty will be wiped off the face of the earth.
Education is a right, not a choice.
I dedicate this post to all of Africa.
Monday, August 22, 2011
Friendly Ad
What is that one thing we like the most about college? Most of us would say - friends.
The large circle of friends, newly knit unit of close pals. Some great moments to cherish... We enjoy(ed) those moments in college. In the classroom, outside the classroom. Hostel life, and all those places we hang out at... The movies, parks, beach etc.
We stayed connected.
And in this generation, staying connected has a lot to do with the mobile phone, and hence the service provider. There are people, there is the service provider... How do you complete the network?
Advertise, target the community - college goers!
Airtel's new ad captures the spirit of college life with importance to the essence of friendship.
Every time I watch this ad, I'm reminded of things from college. I'm sure mane others would feel so too, whatever generation you may belong to. Every friend is important!
And what a peppy tune to it :-) !!
Do you want to win a Samsung Galaxy tab? Visit Airtel's HFZ site, to tag your friends... One with most tags wins a Galaxy. Every day.
It's such a nice ad, wonder why wasn't it released on Friendship Day!!??
The large circle of friends, newly knit unit of close pals. Some great moments to cherish... We enjoy(ed) those moments in college. In the classroom, outside the classroom. Hostel life, and all those places we hang out at... The movies, parks, beach etc.
We stayed connected.
And in this generation, staying connected has a lot to do with the mobile phone, and hence the service provider. There are people, there is the service provider... How do you complete the network?
Advertise, target the community - college goers!
Airtel's new ad captures the spirit of college life with importance to the essence of friendship.
Every time I watch this ad, I'm reminded of things from college. I'm sure mane others would feel so too, whatever generation you may belong to. Every friend is important!
And what a peppy tune to it :-) !!
Do you want to win a Samsung Galaxy tab? Visit Airtel's HFZ site, to tag your friends... One with most tags wins a Galaxy. Every day.
It's such a nice ad, wonder why wasn't it released on Friendship Day!!??
Sunday, July 3, 2011
The Proposal
So, how do you wish to propose to your loved ones?
There are a zillion ways of doing that, you might have some thoughts on that, I guess?
Found this advertisement on one such cute act.
Isn't that cute? :-)
Zales is an American diamond store chain, in existence for over 80 years. As is obvious, this ad links the precious moment in a couple's unified life to the jewel that unifies them - a Zales product. A neat, and touching ad.
The act is of complete serenity and beauty. No extravagance, just a straightforward expression of love, in a unique way :-)
So, how are you going to propose?
There are a zillion ways of doing that, you might have some thoughts on that, I guess?
Found this advertisement on one such cute act.
Isn't that cute? :-)
Zales is an American diamond store chain, in existence for over 80 years. As is obvious, this ad links the precious moment in a couple's unified life to the jewel that unifies them - a Zales product. A neat, and touching ad.
The act is of complete serenity and beauty. No extravagance, just a straightforward expression of love, in a unique way :-)
So, how are you going to propose?
Friday, June 10, 2011
We are all stupid. Laugh it off.
Have you ever done something really, REEEAALLY stupid after having done something very difficult, commendable or tough? Like you feel that you are the greatest man to be treading the earth one moment, but a complete idiot the next, with one stupid act separating the two emotions?
And did you have a laugh at it afterwards?
Maybe this would remind you of some of those instances -
What a brilliant ad, eh? We all know that we sometimes act or speak more than what we necessarily have to, right?
Like one time, I was showing off I can bat well to my sister, that when we were killing time indoors playing cricket, I smashed one ball high and crashed the chandelier on the 30-foot high ceiling. Moments later, my mom walked into the scene, catching the budding (even now, only budding Kapil Dev) in the act. Sure, I got some shouting I deserved, and scratches (from the glass pieces on the floor) that I didn't, but even one day after that, it is a story that amuses my family. And many more instances that I have no shame revealing :-P .
We all can relate ourselves to the advertisement! It makes us laugh our hearts out. We can act intelligent, but we must be mature enough to laugh at our casual stupidity. Center Fresh has caught the attention of the masses by involving them into the advertisement. As always.
And as we enjoy it, pop in a Center Fresh, so you can watch others slipping their tongue and mind into stupidity!
And I love the Brahmana thatha go "Bajarangi?" :-P
And did you have a laugh at it afterwards?
Maybe this would remind you of some of those instances -
What a brilliant ad, eh? We all know that we sometimes act or speak more than what we necessarily have to, right?
Like one time, I was showing off I can bat well to my sister, that when we were killing time indoors playing cricket, I smashed one ball high and crashed the chandelier on the 30-foot high ceiling. Moments later, my mom walked into the scene, catching the budding (even now, only budding Kapil Dev) in the act. Sure, I got some shouting I deserved, and scratches (from the glass pieces on the floor) that I didn't, but even one day after that, it is a story that amuses my family. And many more instances that I have no shame revealing :-P .
We all can relate ourselves to the advertisement! It makes us laugh our hearts out. We can act intelligent, but we must be mature enough to laugh at our casual stupidity. Center Fresh has caught the attention of the masses by involving them into the advertisement. As always.
And as we enjoy it, pop in a Center Fresh, so you can watch others slipping their tongue and mind into stupidity!
And I love the Brahmana thatha go "Bajarangi?" :-P
Tuesday, June 7, 2011
Beauty is nothing without Brains.
I was watching a of video on YouTube, when my eyes fell on a clip titled "Beauty is nothing without Brains".
The clip I was watching was supposedly a comic one, but it wasn't in English, or any other language that I understood. So, half way through I open this clip, and find out it's an ad.
A brilliant ad.
It's a slap in the face for the millions who think that looking beautiful/handsome is the only thing to do. You know, someone will fall for you, do your clothes for the rest of your life, while you can go kissing nothing at the sides of your (meet only in hi-profile parties) friends' cheeks, or call sunbathing a profession.
Hats off to Mercedes-Benz. Rode the concept well, brought in a simple act, and drove home what they wanted to tell the people: E-Klasse is beautiful, and it has got all the brains. So, just don't awe at it, ride it!.
What is beauty, if you don't have brains.
Someone beautiful, and a great leader? Her Highness Queen Rania.
The clip I was watching was supposedly a comic one, but it wasn't in English, or any other language that I understood. So, half way through I open this clip, and find out it's an ad.
A brilliant ad.
It's a slap in the face for the millions who think that looking beautiful/handsome is the only thing to do. You know, someone will fall for you, do your clothes for the rest of your life, while you can go kissing nothing at the sides of your (meet only in hi-profile parties) friends' cheeks, or call sunbathing a profession.
Hats off to Mercedes-Benz. Rode the concept well, brought in a simple act, and drove home what they wanted to tell the people: E-Klasse is beautiful, and it has got all the brains. So, just don't awe at it, ride it!.
What is beauty, if you don't have brains.
Someone beautiful, and a great leader? Her Highness Queen Rania.
Monday, May 16, 2011
Bringing It To The Aam Aadmi
"Aam Aadmi", or, "Common Man". That is what we general public sitting in front of the telly are. And there are gazillions of products and producers out there, only some are visible to us.
There are some products which were first made only for a special section of people, the ones who could afford to shell out 6 or 7 digit amounts to buy it (variant as per your currency value ;-) ). And soon enough, when they had all the fame and prestige which they were sure they won't lose, they thought of expanding it to the range a common man can afford, without having to compromise much on the quality (of course, bound by the cost factor).
Here are two of them -
1. Blackberry.
In India mobile phones, to common man, were just about seeing names like Nokia, Samsung, LG etc on the gizmos. And recently, Indian manufacturers brought out their own products like Karbonn, MicroMax, Maxx etc etc and etc etc, and etc. And then the ones like Blakberry and HTC and sorts were something only suited executives in offices possessed.
So, Blackberry brought out a cool advertisement (with/under Vodafone) to attract some new customers, and I'm pretty sure they have many satisfied customers for their range of new mobiles that have been made perfectly well to suit the Indian needs.
2. VolksWagen
A few months ago, a friend of mine told me that VolksWagen has entered the commercial market, and is going to roll out cars on mass numbers. But how would the people know that they are going to do that?
Advertise on TV! The IPL "madness" helps.
Enter VolksWagen Passat. Great technologies, now on Indian roads. And, new customers? They are all welcome.
VolksWagen, for you.
So, how do you plan to bring your product large?
There are some products which were first made only for a special section of people, the ones who could afford to shell out 6 or 7 digit amounts to buy it (variant as per your currency value ;-) ). And soon enough, when they had all the fame and prestige which they were sure they won't lose, they thought of expanding it to the range a common man can afford, without having to compromise much on the quality (of course, bound by the cost factor).
Here are two of them -
1. Blackberry.
In India mobile phones, to common man, were just about seeing names like Nokia, Samsung, LG etc on the gizmos. And recently, Indian manufacturers brought out their own products like Karbonn, MicroMax, Maxx etc etc and etc etc, and etc. And then the ones like Blakberry and HTC and sorts were something only suited executives in offices possessed.
So, Blackberry brought out a cool advertisement (with/under Vodafone) to attract some new customers, and I'm pretty sure they have many satisfied customers for their range of new mobiles that have been made perfectly well to suit the Indian needs.
2. VolksWagen
A few months ago, a friend of mine told me that VolksWagen has entered the commercial market, and is going to roll out cars on mass numbers. But how would the people know that they are going to do that?
Advertise on TV! The IPL "madness" helps.
Enter VolksWagen Passat. Great technologies, now on Indian roads. And, new customers? They are all welcome.
VolksWagen, for you.
So, how do you plan to bring your product large?
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