We live in a world where we idolize people, give them the status of super-hero and assume they can do almost anything one can imagine, well, almost.
Here, in India, Rajinikanth is one such personality. He is the Chuck Norris of India, or Chuck Norris is the Rajini elsewhere. Or whatever, Rajini is the cult figure in India, in all places which have even a mild population of Indians and even Japan.
We Indians have been made to "believe", either by his acting or his followers, that there is nothing that can defeat him. And of course, we love cricket. So, this is what happens when we try to mix Rajini and cricket for a completely unrelated product's advertisement!
And this advertisement reminded me of one ad from 2010, a trailer of a video game featuring Kobe Bryant, the winner of NBA Championship earlier that year and voted MVP of that finals. Quite a large section believe he is the nearest to Michael Jordan, and a lot of people love his amazing plays throughout his career. This ad quite summed it all up.
So, who is your superhero who amazed you with an advertisement?
haha! the rajini ad was funny but i doubt if it would give prospective clients enough reasons to choose finolex! :P
ReplyDeleteWell, the use of Finolex was very minimal in the ad making, but whatever was used showed that - 1. it is strong, 2. it will fetch you water :-)
ReplyDeleteNot sure how many looked at it that way, though :-)
well the purpose of ad may not be always to fetch clients directly by describing products features
ReplyDeletemost of the time everybody knows almost everything about the products, these ads just built an image of the company
Yup, pretty much well summed up!
ReplyDelete